Free
$0
forever
- 1 app
- 100 retention events / month
- 1 active flow
- Basic outcome dashboard
- Unlimited sandbox testing
- Community support
Pricing
Start free. Scale when it pays for itself.
Every plan includes the hosted runtime endpoint and the marketer UI. Upgrade when your volume or team grows.
Launch
$49/mo
- 1 app
- 5,000 retention events / month
- 3 active flows
- A/B testing (50/50 two-arm) + significance stats
- Email support
Trial starts after Apple access is approved
Upgrade to Growth to unlock subscriber-state targeting.
Growth
$149/mo
Target offers by who the subscriber is, not just what they tapped.
- Subscriber-state targeting: months subscribed, lifetime spend, days until renewal, past offer redemptions (via App Store Server Notifications)
- Event-level retention analytics
- Multi-variant A/B testing (3+ arms) with significance testing
- Full outcome dashboard + immutable audit log
- 5 apps · 5 team members · 50,000 events/mo
- Priority support
| Free | Launch | Growth | |
|---|---|---|---|
| Usage | |||
| Apps | 1 | 1 | Up to 5 |
| Retention events / month | 100 | 5,000 | 50,000 |
| Sandbox testing | Unlimited | Unlimited | Unlimited |
| Team members | 1 | 1 | Up to 5 |
| Features | |||
| Hosted runtime endpoint | ✓ | ✓ | ✓ |
| Sentence-shaped rule builder | ✓ | ✓ | ✓ |
| Active flows | 1 | 3 | Unlimited |
| Outcome dashboard | Basic | Basic | Full |
| A/B testing (50/50 two-arm) + significance stats | — | ✓ | ✓ |
| Multi-variant A/B (3+ arms) | — | — | ✓ |
| Subscriber-state targeting (via App Store Server Notifications) | — | — | ✓ |
| Event-level retention analytics | — | — | ✓ |
| Audit log | — | — | ✓ |
| Support | |||
| Community support | ✓ | ✓ | ✓ |
| Email support | — | ✓ | ✓ |
| Priority support | — | — | ✓ |
Frequently asked questions
What counts as a retention event?
One retention event = one call Apple makes to your RetainKit runtime endpoint when a subscriber starts to cancel — usually from iOS Settings, where Apple's cancellation flow runs. Each attempt counts once, regardless of whether the subscriber accepts an offer.
What happens if I go over my monthly limit?
We'll email you at 80% and 100% of your limit. Once you hit the ceiling, the runtime returns a no-offer response to Apple — subscribers can still cancel, they just won't see a retention offer until the next billing cycle or you upgrade.
Is there a free trial on paid plans?
Yes — Launch comes with a 14-day free trial that starts when Apple approves your Retention Messaging access, not the day you sign up. Sandbox testing is free while you wait, and you can cancel anytime before the trial ends and owe nothing.
Do sandbox requests count against my quota?
No — sandbox retention events are always free and never count against your monthly limit, on any plan. Test as much as you like before going live.
Can I switch plans?
Yes, any time. Upgrades take effect immediately and are pro-rated. Downgrades take effect at the start of the next billing cycle.
Can I cancel at any time?
Yes. Subscriptions can be cancelled to stop future renewal. Refund requests are handled by Paddle under Paddle's refund policy and applicable consumer law — see our refund policy for details.
Do you store my subscribers' personal data?
No. We SHA-256-hash all Apple transaction identifiers before logging. Raw IDs are only stored encrypted for outcome polling and deleted after the polling window closes. See our Privacy Policy.
Need a higher volume or custom contract?
Email [email protected] and we'll work something out.